Simply Siti…

SIMPLYSITI, a brand of beauty and cosmetic products by famous Malaysian songstress Dato’ Siti Nurhaliza Tarudin, made its debut in the Brunei market a couple of days ago at Paloma, The Mall, Gadong and Paloma, Delima.

It was a rare sight to see a large number of fans gathering in front of the store just to catch a glimpse of their favourite Malaysian icon as she officially launched SimplySiti and held a press conference with the local media at the cosmetics store.

SimplySiti is a beauty brand that is inspired by Malaysian women and a Malaysian brand with international standards that carries the tagline, "It used to be my secret, now it’s yours", by Dato’ Siti Nurhaliza.

It is a halal brand that has received a "Halal Certificate of Authentication" from the Department of Islamic Development Malaysia (Jakim) and awarded the "Best Halal Product in 2010" by the Halal Journal Awards and "The Most Promising Brand" by the Brand Laureate Award.

SimplySiti products are available at Paloma branches in The Mall, Delima and the Duty Free kiosk at the Brunei Darussalam International Airport.

"It has been a while since I last came to Brunei, I feel quite fortunate to receive a great support for SimplySiti here. Since SimplySiti started, my goal is to expand the brand internationally and with the demand and support from all my fans in Brunei, I decided that Brunei is the best place to begin. Furthermore, Brunei is our closest neighbour," said Dato’ Siti Nurhaliza.

To mark the special occasion, SimplySiti is offering a special promotion for Brunei customers with an introductory discount of 15 per cent on all products.

Meanwhile, for purchases of $40 and above of either skincare or cosmetic products, customers will receive a free SimplySiti product. – From The Brunei Times